Xunting is headquartered in Zhejiang Province, China's manufacturing capital, and its operations and R&D center is located in Shanghai, China's fashion capital. It also has large warehouses in Zhejiang, China and Los Angeles, USA.

Xunting currently has three self-owned brands, BEE, BEELORD and Xunting, selling bicycle helmets, motorcycle helmets, and ski helmets, and has served more than 15,630,000 cycling enthusiasts.